Because there are loads of things I should be doing but am not, I ended up reading the Seanad debates on the 1960 Broadcasting Act. This argument by Professor Patrick Quinlan, NUI Senator, for the control of advertising on RTE is hilarious:
“Let me take as an example Aer Lingus advertising. It is a body which has to pay its way. It advertises wonderful holidays abroad and, as it were, tries to attract us all to take our holidays in foregin parts. Of course, if too many followed that advice it would be very detrimental to the country’s economy. In the same way, but on a much graver scale, we can relate this to the question of agricultural advertising. It is well known that our farmers are impressionable in the matter of advertising and demonstration. One needs only to go to the Spring Show and walk around the machinery exhibits to see young farmers looking at all the wonderful gadgets, like young boys in a toyshop, and if they had sufficient money or credit, they would have all those wonderful gadgets home with them.
That is a very real problem. It is so real that the first committee set up by the Agricultural Institute was a committee for the evaluation of machinery, so as to be able to advise the farming community what machinery was suited to our conditions and to mark them preferentially, because machines which work well elsewhere under far different conditions are not always suited to conditions here.
I feel then that if we take that paragraph alone, there should be some type of a veto on the machinery that is advertised. For instance, it could carry the stamp of approval of the machinery evaluation section of the Agricultural Institute which would mean that what is advertised is a genuine product. How can we achieve that? Certainly we do not want to foist on our farming community Â£1,000,000, or maybe Â£2,000,000 worth of machinery that is not suited to our purposes, merely for the sake of getting  in another Â£20,000 or Â£30,000 worth of advertising. In this matter, we must look at our economy as a whole.
The other feature is that of consumer advertising. I expect one could include in that kitchen equipment, and one can visualise the impact on the Irish housewife of wonderful gadgets being advertised in her own home, especially when she is told that no self-respecting housewife would be without these aids and that all she has to do is put down half-a-crown and get them on the “never-never” system. Therefore, the impact of these two things, together with the all too free availability of hire purchase, presents a very grave national threat.”
My emphasis. Wonderful, isn’t it?